Hi Mica,
A few thoughts:
1. Wordpress (blog) has a lot of options, including things that look like a pretty regular website.
2. a CMS (content management system) is the other way to go. Joomla is very popular (I use it myself - I'm doing one for my wife at the moment
www.missbobbysocks.com ) and has templates, many for free or low cost (and Joomla itself is free).
Both of these require a webhost and some knowledge of how to edit and put stuff up and administer it etc.
So...
3. Faecbook. Facebook lets you setup a shop. It handles pretty much everything, which is nice.
https://www.facebook.com/pages/Open-a-s ... 1425045820 The downside is that people have to go to Facebook.
4. Then you have services like
http://www.wix.com/ which let you build websites - the more functionality etc, the more you pay, but it's not too bad at all.
5. If you or she don't want to be doing a lot of work or admin, then it may also pay to get a professional to do it or go and really learn your way around Joomla or Wordpress or the like.
This is really just an overview for you. It's not easy because once you start you'll want more functionality and you do need something that looks OK to get customers.
If you have specific questions I can try to answer. Bear in mind I'm not a pro web designer
![Smile :-)](./images/smilies/icon_smile.gif)